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Privacy and Cookie Policy - Application - Bye Blues

PRIVACY AND COOKIES POLICY

Byeblues baby app

Update date: 03/12/2025


  1. PRESENTATION


This privacy policy applies to the processing of personal data concerning you, carried out through the application accessible on Android and Apple devices (hereinafter the “ Application ”). You can contact us at [email protected] .



The information concerning you is collected and processed by the company Bye Blues, a simplified joint-stock company, registered with the Strasbourg Trade and Companies Register under number 901 843 557, whose registered office is located at 2 Avenue du Neuhof, 67100 Strasbourg (hereinafter “ Bye Blues ”), represented by Mrs. Domitille Boudard.

When collecting and processing your personal data and that of your newborn, Bye Blues, as data controller, ensures compliance with the applicable regulations regarding the protection of personal data, including the Data Protection Act of 6 January 1978 as amended and European Regulation No. 2016/679/EU of 26 April 2016 (GDPR) (hereinafter the “ Applicable Regulations ”).


The purpose of this privacy policy is to inform you of the processing operations carried out on your personal data, and the rights you have.


We encourage you to review this privacy policy regularly to ensure you are aware of any changes to it. You will be notified of any material changes.

  1. DATA COLLECTED BY BYE BLUES


Bye Blues is an app that offers support solutions for parents caring for newborns. The app is connected to the Bye Blues Baby lamp, designed to emit a light specially configured to preserve the natural rhythm of the human body during the night and record the child's sleeping and feeding periods.


In this context, Bye Blues is required to collect and process certain personal data concerning the newborn and the parents.


Please note that all personal data collected by the Baby Blues Baby lamp is anonymized before being transferred to Bye Blues.


  • Categories of personal data collected by the lamp and/or the application


Bye Blues may process some of your personal data and that of your newborn, namely:

Data categories

Type of data collected

Identification data

  • First name of the child, and, where applicable, of the parent and the Caregiver (nanny etc.), it being specified that a simple pseudonym can be chosen instead of the first name;

  • Email address of the parent and, if applicable, of the Caregiver if invited to join the Application;

  • Role of the user in the child's life (parent, Caregiver etc.);

  • Child's date of birth (premature or not);

  • Gender of the child;

  • Photograph of the child (optional).

Login details

  • Logs;

  • Terminal identifiers;

Economic and financial data

  • Bank details;

  • Purchase data (order number, billing address, etc.).

Navigation data 

  • Data from cookies/tracers;

  • Audience measurement data

Location data

  • Time zone

Child health data

  • Periods of sleep and wakefulness;

  • Child feeding periods;

  • Possibly data on what could affect the child's sleep ( teething, fever, medical treatments, etc. ).

Data relating to the parent's personal life

  • Number of children;

  • Number, frequency and duration of breastfeeding;

  • Childcare arrangements.


  • Terms of collection of personal data


Bye Blues may collect your personal data in different ways:

  • When you browse the Application;

  • When you create a user account;

  • When you place an order;

  • When you set up your profile and your child's profile;

  • When you subscribe to the newsletter;

  • When you use our services, and in particular after-sales service;

  • During your exchanges with Bye Blues, of whatever nature, via the contact form on the Site, by email, by post, by telephone or even on social networks;


This personal data may be collected directly by a positive action on your part (e.g. via the Application's drop-down menu, via a contact form, via your subscription to the newsletter) or automatically by our systems, by the deposit of necessary and functional cookies on your terminal.


The collection of personal data required to use the Application and the Bye Blues Baby lamp is done via a drop-down menu. Bye Blues will never ask you to provide your personal information via a free text box to avoid any risk of accidentally collecting personal data that is not strictly necessary for the purpose of the processing.


You can modify your personal data at any time from the Application in the "configuration" tab. You can also modify the data relating to your child's sleeping and feeding periods in the "journal" tab by clicking on the pie chart showing the recorded data. In this case, only the modified and final versions of the data are saved and not the previous versions.


  • Mandatory information and necessity of collecting personal data


Bye Blues indicates when the provision of information is mandatory by the mention " (mandatory) " (in particular due to a legal, regulatory, contractual obligation or simply in order to be able to process your request or respond to you). If you do not provide this so-called "mandatory" information, Bye Blues may be unable to provide you with certain services, or to follow up on the request or form in question.


Form fields that are not marked as mandatory are left to your discretion. It is up to you to choose whether or not to complete them.

       

  1. PURPOSES AND LEGAL BASES OF THE PROCESSING CARRIED OUT BY BYE BLUES


Bye Blues processes your personal data only if the purposes pursued require it. All data processing carried out by Bye Blues is based on a legal basis that justifies it.


Purposes of processing

Sub-purposes

Related legal bases

Provide the requested service to the user, namely monitoring the child's sleep cycle and feeding intake

Establish graphs and statistics on the child's sleep and feeding, allowing the user to have consistent information on the child's sleeping and feeding periods

  • Your consent 

  • The performance of the contract between you and Bye Blues

Allow Bye Blues to have a better understanding of the uses of the Application

Improve the services offered

  • Your consent 

  • The performance of the contract between you and Bye Blues

Application Management

Technical administration in conjunction with our service providers, security management, improving your user experience

Our legitimate interest in operating and improving the Application

Management of users' personal accounts

Administration of personal accounts created by users (access management in particular), management of account creations and deletion requests

Our legitimate interest in ensuring the user has a good experience on the Application and good management of their personal data

Management of the commercial relationship with the customer

Order processing, delivery and returns, receiving checks, issuing invoices, after-sales service, contacting for opinions and complaints

  • Our legitimate interest in improving our products (for contacting us for reviews and complaints)


  • The execution of the contract between you and Bye Blues (for processing orders, deliveries and returns, receiving checks, issuing invoices, contacting you for advice or managing complaints)

Managing contact requests

Reception and processing of requests received via our contact form, by email or by telephone

Our legitimate interest in processing requests made by our users.

Loyalty program management

Your consent 

Newsletter management

Registrations, mailings and unsubscriptions

Your consent

Business prospecting

Advertising, promotion

  • Your consent (when you are not yet a Bye Blues customer, when you are a Bye Blues customer and the prospecting does not concern products similar to those of Bye Blues)


  • Our legitimate interest in promoting our business and products (when you are already a Bye Blues customer and we send you marketing relating to products similar to those you have already purchased from us)

Management of data from cookies

Operations necessary for the functioning of the Site, Audience measurement statistics, content personalization, provision of personalized advertising, sharing on social networks


  • Your consent (for audience measurement statistics)


  • Our legitimate interest in operating and improving the Site (for operations necessary for the operation of the Site)

Management of requests to exercise your rights

Deletion of your data, transmission of your data in the event of exercising your right to portability

  • Compliance with a legal obligation imposed by Applicable Regulations


  1. RETENTION PERIODS OF PERSONAL DATA PROCESSED BY BYE BLUES


Generally speaking, Bye Blues takes into account the following criteria when setting the retention periods for your personal data:


  • The time required to achieve the purposes for which they were collected (maximum 5 years);

  • The existence of a legal or regulatory obligation to which Bye Blues is subject.


Once these periods have expired, Bye Blues archives your personal data for the applicable legal limitation period:

Data types

Retention period

Legal duration of the limitation period

Active base

Intermediate archiving

Data relating to the provision of the service requested from the user, namely monitoring the child's sleep cycle and feeding intake

Duration of the contract that binds us (CGUV accepted by the user, the time of existence of the user account until its deletion)

5 to 10 years in case of bodily injury

Data relating to browsing on the Application and the improvement of the services offered therein

Duration of the contract that binds us (CGUV accepted by the user, the time of existence of the user account until its deletion)

5 years

Data relating to the management of users' personal accounts

Duration of the contract that binds us (CGUV accepted by the user, the time of existence of the user account until its deletion)

5 years

Data relating to our commercial relationship

Duration of the contract that binds us

5 to 10 years in the event of bodily injury

Data relating to contact requests

The time to open the claim file

5 years

Data relating to the management of loyalty programs

The duration of our business relationship, then 3 years from the last contact

5 years

Data relating to the management of newsletters

The time of the user's registration on the mailing list

5 years

Data relating to commercial prospecting

The duration of our business relationship, then 3 years from the last contact

5 years


  1. RECIPIENTS OF PERSONAL DATA PROCESSED BY BYE BLUES


Access to your personal data is strictly limited. However, Bye Blues may transmit some of your personal data to certain third-party recipients:


  • The Bye Blues teams are subject to an obligation of confidentiality, in charge of the processing identified above as part of the performance of their duties (marketing service, after-sales service, support service, etc.), it being specified that all data collected by the Bye Blues Baby lamp is anonymized before transmission to Bye Blues ;


  • Our external service providers , such as IT service providers managing the host (AWS), the Application developer (CAPCOD) or the after-sales service manager (Bye Blues SAS).


  • To other third parties if such communication is required by law, regulatory provision or judicial decision or to respond to possible claims or protect the security of your personal data.


Rest assured that Bye Blues ensures that these various service providers provide sufficient guarantees to ensure the security of processing and confidentiality of your personal data. As such, Bye Blues has entered into the corresponding subcontracting agreements with these service providers to define the rights and obligations incumbent on each party and to ensure their compliance with personal data protection regulations.


You also have the option to transmit to trusted third parties, such as healthcare professionals and/or the Caregiver (nanny, family, etc.) , data relating to your child's sleep and diet, collected on the Application. In this context, you acknowledge that this transmission of information is your responsibility and not that of Bye Blues, which is not the originator of this transmission.



  1. TRANSFER OF PERSONAL DATA COLLECTED BY BYE BLUES OUTSIDE THE EUROPEAN UNION


Bye Blues carries out some of these processes using service providers established outside the European Union, in particular due to the storage of cookies on your device.


In the event of data transfer outside the European Union, Bye Blues undertakes to guarantee a sufficient level of protection and to take all appropriate guarantees.

  1. SECURITY OF YOUR PERSONAL DATA

Bye Blues makes every effort to ensure the security of your personal data and implements security measures consistent with accepted industry practices to protect it and limit access to it.

In particular, Bye blues has implemented appropriate technical and organizational measures to minimize the risks associated with the loss of your personal data, misuse, unauthorized access and unauthorized disclosure such as secure access to personal data by setting up identifiers and passwords; personal data backup measures; security checks carried out by our engineers each time a new development is put into production; contractual clauses necessary to guarantee the security of your personal data at the level of our subcontractors, in particular to guarantee the effectiveness of the guarantees provided and the conditions for the return and destruction of personal data, as well as physical access restrictions to our data centers and authorization controls for access to personal data.

However, despite our efforts to protect your personal data, there is always a risk that an unauthorized third party may find a way to circumvent our security systems or that your personal data transmissions over the internet may be intercepted. Unfortunately, we cannot guarantee the absolute security of your personal data, nor that it will not be intercepted during its transmission to Bye Blues over the internet. Therefore, Bye Blues encourages you to take all necessary precautions to protect your personal data when you are on the internet and using the Site.

In any event, if Bye Blues becomes aware of a breach of your personal data that is likely to pose a high risk to your rights and freedoms, you will be informed of this breach as soon as possible to enable you to take the necessary measures to protect yourself, in addition to having previously informed the National Commission for Information Technology and Civil Liberties (the " CNIL ").

If you have any questions regarding data protection in our services, you can write to us by email at the following address: [email protected] .

  1. EXERCISING YOUR RIGHTS OVER YOUR PERSONAL DATA


In accordance with the Applicable Regulations, you have the following rights over your personal data:


  • A right of access to know what data is precisely processed by Bye Blues;

  • A right of rectification in order to modify incorrect or outdated data;

  • A right of opposition and erasure if you wish Bye Blues to no longer process all or part of your personal data (it being specified that certain data will remain archived until the end of the legal limitation period in anticipation of possible litigation or in the event of a request made by the authorities, in particular judicial authorities);

  • A right to portability if you wish to recover your personal data or have it recovered by a third party;

  • A right of limitation if you wish the processing of your personal data to be suspended:

  • A right to define guidelines on the fate of your personal data after your death.


With regard to the processing of data for commercial or advertising prospecting purposes, or profiling, you can object at any time and without reason.


You also have the right to withdraw any consent given to Bye Blues . 


Please note : Some of these rights are subject to conditions and are not automatic. We will therefore not necessarily be able to grant them in accordance with applicable regulations.


In the event of collection of telephone data by Bye Blues, you have, in accordance with article L. 223-2 of the Consumer Code, the right to register on the telephone canvassing opposition list ( Bloctel ).


You can exercise these rights by contacting Bye Blues at: [email protected] .



Finally, you have the option of submitting a complaint to the CNIL online or by post to the following address: 3 Place Fontenoy – TSA 80715 – 75334 Paris Cedex 07.

  1. COOKIE MANAGEMENT


When browsing the application, cookies are not placed and/or read by Bye Blues on your device.


  • What is a cookie?


Cookies are files stored on your computer that record specific settings and data for exchange with our system via your browser. Saving allows us to tailor the Site to you and makes it easier for you to use, for example by saving specific entries so that you do not have to repeat them repeatedly.


For example, cookies allow us to record your actions, preferences, and some of your characteristics for the duration of the cookie's validity. Not all cookies contain personal data, but when they do, we process them in accordance with our privacy policy.




We inform you that this policy may be subject to modifications, in particular depending on the development of our technological solution and the applicable legal or regulatory provisions.